Of all the music platforms available today - music channels on cable, downloads from websites, CDs - getting your music played on the radio is still arguably the best way to gain fans and get your songs known. But digital technology has changed radio. In addition to AM and FM there are now digital radio stations. While the ultimate goal is to get your music played on Top 40 stations, there are other ways to get your music played on the radio.
Every city has local radio stations. You can be easily found by a search online. First, check format stations' that your style of music. For example, if you're a jazz pianist, is a hip-hop station is absolutely not one to pursue.
After the stations that would be a good fit for your music to see where the name of the program director. Call and ask for an appointment there, the demo package. Face to face meeting is usually preferable, but if not available, the demonstration MailPackage with a cover letter. If you do not hear back after a week, make a call to follow. Be persistent, but always polite. You can also use the demo directly to a DJ.
As a general rule, tend to drive the points to be more open to trying new materials, especially in the morning.
Almost all colleges and universities have their own radio station. And they are by nature open to new acts. Call again to see if you can get an appointment with the director of the program.Whether face to face or in a letter, explain why your music is a good fit for their listeners. If you play locally, let them know. If you have any reviews, send copies.
There are also many online radio stations. These tend to be very niche so make sure to select only the ones that are the best fit for your music. While it may be easier to get your music played via online radio, the overall audience is smaller than traditional commercial radio.
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